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May 15, 2006
Sunbathing Billboard
Sunblock, literally and metaphorically, for sunbathers.
An amazing example of innovative communication design, this billboard by New Zealand’s Clemenger BBDO won a Bronze Lion at this year’s Cannes. The billboard uses over 12,000 aluminum pegs on a white background to to create images using the sun instead of conventionally printed media. When there is no sunlight the billboard appears to be blank, but in the sunshine a sunbathing woman appears.
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Posted on May 15, 2006 03:46 PM by sunbat263.
Filed in Beach Party under sunbathing.
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